Two weeks ago, at DIA 2019, we launched an updated Mednet brand and website. The new brand marks a new era and step forward for Mednet. Since our founding nearly twenty years ago, the industry has evolved significantly – and we have too. Our new brand is designed to better reflect who we are today as a provider of comprehensive eClinical solutions for the global life sciences industry.
The changes you see represent more than just a new color palette, creative design, logo or typeface. They are designed to reflect our company, our product, our people, our customers – and our vision for the future.
Rooted in the Midwest, our company deeply values and prioritizes relationships and takes pride in the many partnerships we have with both new and longstanding customers. We offer a turnkey SaaS solution, but our people – and most importantly, our customer relationships – are paramount to our success. Truly, we view our customers as partners in our business. Our customers include pharmaceutical, medical device and biotechnology companies along with Contract Research Organizations (CROs) around the world. We look to these relationships to help guide and inform our product development strategy and priorities.
Our new brand also reflects the diversity and expertise of our people. While we are headquartered in Minneapolis, our team is located across the country in major metropolitan areas, research hubs and everywhere in between. This geographic diversity not only allows us to be proximate to our customers, but it also enables us to attract the best talent, regardless of location. Our team of seasoned professionals includes people with experience working hands-on in sponsor, CRO and in other clinical settings, as well as broader healthcare technology and eClinical category experience.
While electronic data capture (EDC) is at the core of our product, iMednet does so much more. The brand refresh is designed to reflect the breadth and seamlessness of our product today – a comprehensive, all-in-one eClinical platform incorporating native data management, data capture and trial management modules and tools. We built iMednet to simplify study builds, while empowering creativity and enabling adaptability, ultimately ensuring effective and efficient trial execution.
We also understand that the industry and our customer’s needs are evolving rapidly, and new opportunity often comes with new challenges. We know that clinical research teams today must juggle new and varied sources of data, increasing complexity of study design, emerging technologies and evolving regulations along with the ongoing pressures of tight budgets and timelines. Our current product strategy and our near-term development goals are designed to address these needs, while maintaining a pragmatic and accessible approach. Our goal is to provide a comprehensive solution that enables our customers to conduct trials under budget and within planned timelines, while also helping them maximize their resources by thoughtfully prioritizing evolving demands and requirements.
As the clinical research industry has evolved, we know you have adjusted and adapted – and we have too. Today, our new brand better reflects our industry and who we are today. Whether you know us well or haven’t looked at us recently, we hope you will check out the new Mednet. Peruse our new and improved website, mednetsolutions.com, or contact us to learn more.